Matt describes himself as an “odd-shaped” strategist. We like to think of him as a unicorn; he’s led teams to create award-winning work in every category from social gaming, to direct response, from digital product and innovation to global brand work. He’s also a wannabe outdoor fanatic and is currently a retired free-fall skydiver, retired rock-climber, retired snowboarder and skier—most likely due to his very fully employed job as father to high energy boys and even higher energy girls. But how many? More than a basketball team, fewer than a soccer team. He says exhaustion is a state of mind. We’re not convinced.