We were thrilled to welcome Ashley Rudder to the DNY Family. A 12-time award-winning creative and 2023 AdAge Leading Woman Honoree, Rudder will be DNY’s new Chief Creator Officer.

Known for her inspiring leadership and innovative approach, Ashley brings a distinguished background in spearheading transformative initiatives within globally renowned consumer brands, leading social platforms, and the creator community.

Ashley’s unconventional career path, from make-up artist to global creative leader at M·A·C Cosmetics and award-winning CCO at Whalar, has crafted a unique tapestry of expertise across brand, agency, and tech sectors. Her expertise in content development, social media, and commercial brand strategy, particularly within the highly competitive and culture-driven beauty vertical, is exactly the talent DNY was looking for as we continue to evolve DNY, reshaping the additional agency model to better serve our clients.

“Creative Darwinism is inevitably reshaping the industry as clients crave more than traditional creative offerings; they desire agile, multifaceted, and modular solutions that deliver measurable results and adapt seamlessly to a constantly shifting environment,” Ashley added. “Now, we are uniquely equipped to meet these needs, with the power of The Content Shop uniting a diverse team of creators and innovators committed to crafting bespoke digital-first solutions for every client and project, setting new benchmarks and leading the future of our industry.”

Awarded globally, Ashely also is a jury member for Cannes Lions, the Webby Awards, and as the Jury President at the D&AD Awards, highlighting her influence and recognition within the creative community.